中国消费者使用盗版软件影响因素研究：一个整合模型的分析框架

Abstract
Figure/Table
References
Related Citation (1)

Download: PDF (522 KB) HTML (1 KB)
Export: BibTeX | EndNote (RIS)

Abstract Based on the theory of planned behavior (TPB) and ethics theory, this paper discusses the factors such as price of legitimate software and value-added services. Taking into account society at large, legitimate software enterprises, and individuals, the paper probes into the factors for software privacy in China from an integrated perspective. We use the structural equation model (SEM) for causal analysis. The result shows the cultural value of “sharing” and perceived usefulness has significant positive impact on the attitude of China’s software users toward piracy, and may trigger privacy intention. However, the factors as social morality, law, the price of legitimate software, and value-added services are only weakly related to privacy intention. Finally, in view of the research finding, the paper suggests some countermeasures against software piracy.

Key words： integrated perspective pirated software piracy intention structural equation model

Received: 02 June 2015

PACS:

F224.33

	Service

	E-mail this article
	Add to my bookshelf
	Add to citation manager
	E-mail Alert
	RSS
	Articles by authors
	LIN Xu-dong
	CHENG Lin

Cite this article:

LIN Xu-dong,CHENG Lin. Influence Factors for Software Privacy in China: an Integrated Model Analysis Framework[J]. , 2015, 32(6): 86-92.

URL:

https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2015/V32/I6/86

[1] Lin T, Hsu M H, Kuo F, et al. An intention model-based study of software piracy. [C]. 1999. IEEE, 1999.8.
[2] 刘茂红. 中国用户使用盗版软件的影响因素研究[J]. 珞珈管理评论, 2011,2:12-20.
[3] Alam S S, Ahmad A, Ahmad M S, et al. An empirical study of an extended theory of planned behaviour model for pirated software purchase[J]. World Journal of Management, 2011,3(1):124-133.
[4] Cronan T P, Al-Rafee S. Factors that influence the intention to pirate software and media[J]. Journal of Business Ethics, 2008,78(4):527-545.
[5] Yoon C. Theory of planned behavior and ethics theory in digital piracy: An integrated model[J]. Journal of Business Ethics, 2011,100(3):405-417.
[6] Thong J Y, Yap C. Testing an ethical decision-making theory: the case of softlifting[J]. Journal of Management Information Systems, 1998,15(1):213-237.
[7] Wagner S C, Sanders G L. Considerations in ethical decision-making and software piracy[J]. Journal of Business Ethics, 2001,29(1-2):161-167.
[8] Tan B. Understanding consumer ethical decision making with respect to purchase of pirated software[J]. Journal of Consumer Marketing, 2002,19(2):96-111.
[9] Al-Rafee S, Cronan T P. Digital piracy: Factors that influence attitude toward behavior[J]. Journal of Business Ethics, 2006,63(3):237-259.
[10] Barnett T, Vaicys C. The moderating effect of individuals' perceptions of ethical work climate on ethical judgments and behavioral intentions[J]. Journal of Business Ethics, 2000,27(4):351-362.
[11] Moores T, Dhillon G. Software piracy: a view from Hong Kong[J]. Communications of the ACM, 2000,43(12):88-93.
[12] Simpson P M, Banerjee D, Simpson Jr C L. Softlifting: a model of motivating factors[J]. Journal of Business Ethics, 1994,13(6):431-438.
[13] Donaldson T. Values in tension: Ethics away from home[J]. Harvard Business Review, 1996,74(5):48.
[14] Lai K K, Zaichkowsky J L. Brand imitation: do the Chinese have different views?[J]. Asia Pacific Journal of Management, 1999,16(2):179-192.
[15] Lau E K W. An empirical study of software piracy[J]. Business Ethics: A European Review, 2003,12(3):233-245.
[16] Woolley D J, Eining M M. Software piracy among accounting students: A longitudinal comparison of changes and sensitivity[J]. Journal of Information Systems, 2006,20(1):49-63.
[17] Haque A, Khatibi A, Rahman S. Factors influencing buying behavior of piracy products and its impact to Malaysian market[J]. International Review of Business Research Papers, 2009,5(2):383-401.
[18] Kim M, Park M, Jeong D. The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services[J]. Telecommu-nications policy, 2004,28(2):145-159.
[19] Zhao L, Lu Y, Zhang L, et al. Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model[J]. Decision Support Systems, 2012,52(3):645-656.
[20] Kuo Y, Wu C, Deng W. The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services[J]. Computers in human behavior, 2009,25(4):887-896.
[21] Robinson Jr L, Marshall G W, Stamps M B. Sales force use of technology: antecedents to technology acceptance[J]. Journal of Business Research, 2005,58(12):1623-1631.
[22] Goles T, Jayatilaka B, George B, et al. Softlifting: exploring determinants of attitude[J]. Journal of Business Ethics, 2008,77(4):481-499.
[23] Wang F, Zhang H, Zang H, et al. Purchasing pirated software: an initial examination of Chinese consumers[J]. Journal of Consumer Marketing, 2005,22(6):340-351.
[24] Moores T T, Chang J C. Ethical decision making in software piracy: Initial development and test of a four-component model[J]. Mis Quarterly, 2006.167-180.
[25] Leonard L N, Cronan T P, Kreie J. What influences IT ethical behavior intentions—planned behavior, reasoned action, perceived importance, or individual characteristics?[J]. Information & Management, 2004,42(1):143-158.