Abstract：Consumption behavior of cultural products keeps changing. Consumers can only determine their cultural consumption behaviors based on limited information of cultural products and personal preference, which requires consumers to have clear idea of their personal preference for cultural consumption and to evaluate whether the cultural products can meet their needs. Personal preference and the ability to evaluate cultural products entails the consumer's accumulation of cultural capital. Cultural capital is attained by consumers in the cultural consumption process, and influences their subsequent consumption behaviors. Both culture and tourism are aimed at meeting people's cultural consumption needs. Cultural consumption experiences are conducive to the accumulation of cultural capital. In the process of cultural consumption consumers develop the habit of integrating culture and tourism. The consumers' demand for innovative cultural products provides new opportunities for the integration of culture and tourism. The increasing benefits of cultural consumption is the key driver for the integration of culture and tourism. On this basis, the change of cultural consumption behavior provides new cultural capital for the integration of culture and tourism, increases consumers' demand for the integration of technology and products of culture and tourism industries, and promotes the organizational integration and market integration of culture and tourism industries.
孙丽君. 文化资本理论视域中的文旅产业融合动因及路径[J]. 《深圳大学学报》（人文社科版）, 2022, 39(3): 44-51.
SUN Li-jun. Integration of Culture and Tourism Industry from the Perspective of Cultural Capital Theory: Reasons and Implementation Measures. , 2022, 39(3): 44-51.
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2022, Vol. 39 
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