社会网络嵌入、信任互惠与文化集群企业创新绩效：基于企业生命周期的动态分析

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摘要社会结构资本与社会关系资本对文化集群企业创新绩效产生重要影响。基于企业生命周期理论,通过全国714家文化集群企业的微观调查数据,实证检验社会网络联结强度、社会网络规模与信任互惠关系对初创期、成长期、成熟期文化集群企业创新绩效的影响,研究结果发现：（1）文化集群企业与其合作伙伴建立良好的信任互惠关系,无论对于全样本,还是初创期、成长期、成熟期文化集群企业,均能显著提高其创新绩效;（2）社会网络联结强度能够显著提高全样本和成长期文化集群企业的创新绩效,尤其能够促进成长期文化集群企业的创新发展;（3）文化集群企业建立广泛的社会网络规模,对全样本、初创期与成熟期文化集群企业的创新绩效均有显著正向影响,而对成长期文化集群企业的创新绩效有显著负向影响。对于文化企业而言,需要根据其所处的生命周期阶段,动态调整嵌入社会网络关系的强度,加快其阶段性创新目标的实现;对于文化产业园区职能部门而言,需要注重营造诚信互惠的产业集群环境,有效发挥制度优势,促进文化产业园区转型升级和文化企业创新的协同发展。

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	姜照君
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关键词 ：社会网络嵌入, 信任互惠, 文化集群企业, 创新绩效, 企业生命周期

Abstract：Social structure capital and social relationship capital have important impact on the innovation performance of cultural cluster enterprises. Based on the theory of enterprise life cycle and the microscopic survey of 714 cultural cluster enterprises in China, this paper empirically tests the impact of the connection intensity and the scale of social network, and the mutual benefit of trust on the innovation performance of cultural cluster enterprises in their initial, growing and mature stages. The findings are as follows: (1) Mutually beneficial trust between cultural cluster enterprises and their partners significantly improves their innovation performance. This is the case with all the samples in our research and cultural cluster enterprises in their initial, growing and mature stages. (2) A strong social network can significantly improve the innovation performance of all the enterprises in our research and the cultural cluster enterprises at growing stage, and particularly promote the innovation of cultural cluster enterprises at growing stage. (3) A wide social network of cultural cluster enterprises has significant positive impact on the innovation performance of all the enterprises in our research, and the cultural cluster enterprises in their initial stage and mature stage, but has tremendous negative impact on the innovation performance of cultural cluster enterprises in the growing stage. For the cultural enterprises, it is necessary to adjust the intensity of embedded social network dynamically according to their life cycle stage, in order to accelerate the realization of their phased innovation goals. For the functional departments of cultural industrial parks, it is necessary to pay attention to creating an honest and mutually beneficial industrial cluster environment, effectively give play to the institutional advantages, in order to promote the coordinated development between upgrading of cultural industrial parks and innovation of cultural enterprises.

Key words： social network embedding trust culcural cluster enterprises innovation performance enterprise life cycle

收稿日期: 2020-10-10

中图分类号:

G124

基金资助:国家社会科学基金一般项目“基于广告投放的传媒业生态位竞争实证研究”（18BXW104）

作者简介: 姜照君,南京航空航天大学副教授,南京大学长三角文化产业发展研究院研究员,主要从事传媒经济与文化产业研究;吴志斌,南京航空航天大学副教授,主要从事媒介文化与产业研究。

引用本文:

姜照君, 吴志斌. 社会网络嵌入、信任互惠与文化集群企业创新绩效：基于企业生命周期的动态分析[J]. 《深圳大学学报》（人文社科版）, 2021, 38(3): 38-47. JIANG Zhao-jun, WU Zhi-bin. Social Network Embedding, Mutual Benefit of Trust and Innovation Performance of Cultural Cluster Enterprises: a Dynamic Analysis Based on the Enterprise Life Cycle. , 2021, 38(3): 38-47.

链接本文:

https://xb.szu.edu.cn/CN/ 或 https://xb.szu.edu.cn/CN/Y2021/V38/I3/38

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