Mechanism and Effect of IoT-Empowered Household Cultural Consumption
ZHOU Jin1,2, LIU Bai-yang2
1. Reading Academy, Nanjing University of Information Science & Technology, Nanjing, Jiangsu, 210044; 2. Research Institute of Yangtze River Delta Cultural Industry Development, Nanjing University, Nanjing, Jiangsu, 210093
Abstract：In the era of digital economy, the application of the IoT (Internet of Things) can upgrade family cultural consumption scenarios, enhance the spiritual experience of cultural consumption, and build a cultural content sharing ecosystem equally accessible to urban and rural areas. The mechanism of IoT-empowered family cultural consumption is reflected in scenario empowerment, form empowerment, and content empowerment. They respectively promote the integration of online and offline cultural consumption scenarios, the integration of cultural activity experience and social connection interaction, and the integration of cultural content creation and digital technology innovation. Based on CFPS household data, the impact of the IoT on family cultural consumption is systematically investigated. The findings of the empirical research are as follows. The IoT helps increase household cultural consumption expenditure. The family income is positively related to the impact of the IoT on household cultural consumption expenditure. The promotion effect of the IoT on household cultural consumption expenditure is more obvious in high-income households. The impact of the IoT on household cultural consumption presents regional heterogeneity and difference in urban and rural areas: The IoT promotes the cultural consumption of urban families more than that of rural families. The IoT plays a more significant role in promoting household cultural consumption in eastern, central and western regions than in northeast China. In the future, we should optimize the supply of cultural products in the era of the digital economy, promote technology-empowered cultural consumption, and narrow the gap between urban and rural areas in cultural consumption, so as to help Chinese families pursue a better life and the high-quality development of the cultural industry.
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2022, Vol. 39 
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