“智能+”时代的现代文化产业体系：挑战与重塑

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摘要随着智能化技术的广泛应用,“智能+”技术颠覆重构着众多传统领域,成为新一轮科技革命和产业变革的重要驱动力。“智能+”时代的智能化技术与文化产业在深度融合中推动了我国现行文化产业内部结构的调整升级,催生了文化产业新模式和新业态。与此同时,“智能+”时代的现代文化产业体系也面临挑战与危机：在供给维度上,低端产能与大规模个性化文化智造模式不匹配;在流通维度上,条块分割与智能驱动的开源性高互联互通不匹配;在消费维度上,数据价值与智能时代文化消费者主客体一体化身份不匹配;在技术维度上,创新能力与算法主导的文化产业新技术体系不匹配;在价值链维度上,中低端生态位与国家文化大国定位不匹配。鉴于此,我们应立足文化产业供给侧结构改革,实现文化要素智能互联互通,充分释放消费数据价值满足个性化需求,深化智能化技术与文化产业的交融,实现我国文化产业向全球价值链高生态位跃迁,在结构优化和革新中不断健全“智能+”时代的现代文化产业体系。

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关键词 ： "智能+"时代, 现代文化产业体系, 人工智能, 新业态, 健全体系, 推进路径

Abstract：With the wide use of intelligent technology, the “intelligent+” technology has made radical changes in many traditional fields, becoming an important driving force for a new round of technological and industrial revolution. The deep integration of intelligent technology and cultural industry in the “intelligent +” era promotes the adjustment and upgrade of the internal structure of China’s current cultural industry, and gives rise to new models and formats of cultural industry. However, the modern cultural industry system in the “intelligent +” era is confronted with challenges and crises. In terms of supply, the low-end production capacity is not compatible with the large-scale personalized intelligent manufacture models in cultural industry. In terms of circulation, block segmentation is not compatible with the highly open and intelligence-driven connectivity. In terms of consumption, the data value is not compatible with the consumer’s identity in the intelligence era in which he identifies with the products in cultural consumption. In terms of technology, the innovation ability is not compatible with the new technology system dominated by algorithm in cultural industry. In terms of value chain, the low and middle-end ecology is not compatible with China’s aspiration to be a major power in cultural industry. Given the current situation, we should focus on the structure reform of cultural industry from the supply side, realize the intelligent interconnection of cultural elements, make full use of the consumption data to meet individual needs, further integrate intelligence technology and cultural industry, prompt China’s cultural industry to rise to the top in the world, and keep improving the modern cultural industry system in the “intelligence+” era in the process of structural optimization and innovation.

Key words： "intelligence +"era modern cultural industry system artificial intelligence new format of cultural industry system improvement progress roadmap

收稿日期: 2021-03-20

中图分类号:

G124

基金资助:国家社科基金重大项目“‘智能+’时代技术与制度协同驱动的现代文化产业体系和市场体系研究”（20ZD A065）

作者简介: 解学芳,同济大学人文学院特聘教授,博士生导师,教育部青年长江学者,国家社科基金重大项目首席专家,主要从事新技术与文化产业创新研究; 雷文宣,同济大学人文学院博士研究生,主要从事文化产业研究。

引用本文:

解学芳, 雷文宣. “智能+”时代的现代文化产业体系：挑战与重塑[J]. 《深圳大学学报》（人文社科版）, 2021, 38(4): 56-66. XIE Xue-fang, LEI Wen-xuan. Challenges and Remodeling of Modern Cultural Industry System in the “Intelligence +” Era. , 2021, 38(4): 56-66.

链接本文:

https://xb.szu.edu.cn/CN/ 或 https://xb.szu.edu.cn/CN/Y2021/V38/I4/56

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