Abstract：High-quality development is an important theme for cultural construction in the new era, and also a necessary response to the changes of major social conflicts. In the new round of industrial transformation in the world, the reshaping of production relations and marketing methods of the development of new technology is bound to bring about profound changes in the cultural field due to the change in interpersonal communication and social structure. Calling for craftsman spirit and promoting self-improvement is the key to achieving high-quality development of culture, as well as long-term sustainable development. To inherit and carry forward the traditional craftsman spirit, we should be based on tradition, focused on innovation, redefine craftsman spirit in the new era, explore the craftsman spirit with characteristics of the new era and have a clear idea of its characteristics. People engaged in cultural creation should take the cultivation of craftsman spirit as an intrinsic quality, and constantly innovate ideas, learn new things, consciously make self-improvement, maintain a forward-looking vision, and become pioneers and innovators in the changing era. Integrating art with manufacturing, building internationally renowned design groups, creating strong artistic atmosphere, and promoting cultural enlightenment in folk design is the way of advocating craftsman spirit and self-improvement from theory to practice.
2020, Vol. 37 
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