Abstract：Taboo is common in all ethnic groups, but Chinese name taboo is unique due to its historical origin and social and cultural connotation. It is infiltrated with patriarchal politics and ethics-centered culture, and also fundamentally influenced by national comprehensive thinking culture, which makes the name taboo in China present a unique cultural mechanism. The instinct of avoiding evil and seeking good fortune and the witchcraft thinking of avoiding human names resulted in the name taboo in China. Moreover, the macroscopic way of thinking based on agricultural civilization, the culture pattern based on human relations, and the political structure of traditional Chinese society characterized by highly patriarchal clans and highly developed monarchy lead to the alienation of the attributive of human names (ethical, authoritative and instrumental), which makes the name taboo not only a way of human existence, but also a part of superstructure. The cultural psychology has inertia effect. The name taboo psychology has become a part of folk culture as thousands of years of practice has turned habits into custom. Unlike Westerners who address each other by first names regardless of age or social status, even today Chinese people do not address elders, superiors or officials by first names, and calling them by their names is considered disrespectful. The name taboo has internalized into a national psychological model in China.
卞仁海. 必也正名：中国人名避讳的历史渊源和文化机理[J]. 《深圳大学学报》（人文社科版）, 2020, 37(3): 151-160.
BIAN Ren-hai. Historical Sources and Cultural Mechanism of the Name Taboo in China. , 2020, 37(3): 151-160.
2020, Vol. 37 
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