Intelligence: Basis and Direction of the Development of Cultural Industryin the Guangdong-Hong Kong-Macao Greater Bay Area
ZHOU Xiang1, QIN Qing2
1. Media Development Research Center, Wuhan University, Wuhan, Hubei 430072. Yangtze River College of Journalism and Communication, Shantou University, Shantou, Guangdong, 515063; 2. College of Journalism and Communication, Wuhan University, Wuhan, Hubei, 430072
Abstract：Abstract: The total value of artificial intelligence industry in the Guangdong-Hong Kong-Macao Greater Bay Area accounts for one third of the national market, and the artificial intelligence industry in this area leads the world in various fields such as voice recognition, image recognition, and intelligent robots. With constant update of technology and rapid development of digital economy, construction of the intelligence Greater Bay Area is becoming a growing trend, which brings new opportunities to the development of cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area. However, at present, the cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area is confronted with such problems and challenges as unbalanced and inadequate development, insufficient integration of creativity and technology, and urgent need for upgrading traditional industries. As a leading technology in technological innovation in the new era, artificial intelligence offers new ideas for solving the problems in the development of cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area, provides more optimized creative designs and more efficient production methods for cultural industry, and can optimize production in cultural industry. Moreover, it will expand marketing and distribution channels of cultural industry, and improve user experiences. It will also empower cultural industry in an all-round way, resulting in intelligent creation, intelligent production, intelligent marketing and intelligent experience. Artificial intelligence penetrates every link of cultural industry, including design, production, sales and distribution. It will prompt the cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area to achieve leapfrog development toward the goal of building the “intelligence Greater Bay Area”.
周翔, 秦晴. 智能化：粤港澳大湾区文化产业发展的基点和方向[J]. 《深圳大学学报》（人文社科版）, 2019, 36(6): 48-57.
ZHOU Xiang, QIN Qing. Intelligence: Basis and Direction of the Development of Cultural Industryin the Guangdong-Hong Kong-Macao Greater Bay Area. , 2019, 36(6): 48-57.
2019, Vol. 36 
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