Abstract：With the change of the complex situation at home and abroad and the transformation of China’s development mode, the deep integration of culture and technology is particularly important, and has become an important way to push cultural industry for high-quality development. At present, technology is widely used in cultural protection and management, production and innovation, dissemination and inheritance, display and experience, consumption and services, especially the application of high technologies such as artificial intelligence, virtual reality and holographic projection in cultural field. The development of cultural industry shows a prevailing trend in following aspects: mobile audio and video industry will grow with deep vertical development; the production and innovation of digital publication industry may be restructured; cross-border integration of digital cultural industry will be accelerated; outstanding we-media platforms will rise more quickly; artificial intelligence will push the supply-side reform of cultural industry; virtual reality will significantly expand consumption in digital culture; augmented reality technology will enhance information consumption experience; holographic projection technology will revitalize cultural performances. In line with the deepening integration of culture and technology, China’s cultural enterprises, in the process of prompting deep integration between culture and technology, should put more efforts in the research and development of core cutting-edge technologies in cultural industry, drive the development of technological equipment and content in cultural industry, and expand technology application areas in cultural industry, participate in the construction of cultural technology innovation service platforms, and build brands in cultural technology.
曾繁文. 文化和科技深度融合的热点趋势及企业指向[J]. 《深圳大学学报》（人文社科版）, 2019, 36(6): 41-47.
ZENG Fan-wen. Prevailing Trend of Deep Integration of Culture and Technology and its Implication for Enterprises. , 2019, 36(6): 41-47.
2019, Vol. 36 
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