Abstract：Great changes are taking place in the structure and form of social consumption in the “Internet +” era, which are mainly reflected in the innovation of consumption patterns. In the development of Internet culture industry, the e-commerce platform consumption, OMO, vertical communication, IP industry and IP consumption, network broadcast consumption, crowd-funding consumption and Beijing Culture-Easy Card consumption are popular consumption modes. With the popularization of the Internet, the Internet culture consumption has shown the tendency of cross-border integration, cultivation of daily life styles, expansion of consumption space, and breakdown of the boundary between minority and the mainstream cultures. To actively promote cultural consumption and accelerate consumption upgrade, we need to develop a profit pattern for the industry and solve the inconsistence problem of Internet culture consumption. Besides, we need to increase the supply of quality products and address the imbalance between supply and demand in cultural consumption. We also need to set rules and regulations and impose stronger supervision on the content of cultural consumption. Finally, we need to attach more importance to analysis of consumption data, grasp consumer orientation in the intergenerational transformation, and find new sources of economic growth and consumption.
王林生. 互联网文化消费的模式创新及发展趋势[J]. 《深圳大学学报》（人文社科版）, 2018, 35(6): 55-63.
WANG Lin-sheng. Pattern Innovation and Development Trend of Internet Cultural Consumption. , 2018, 35(6): 55-63.
2018, Vol. 35 
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