Abstract：The NIMBY movement is an organized action with a certain scale. Its preparation, mobilization and development are closely related to information dissemination. Apart from providing space for people to voice their opinions, social media also plays an important role in promoting the occurrence, communication and development of NIMBY movements. Taking the nuclear cycle of city G as an example, in the social media environment, the NIMBY movement generally follows the logic of connective actions, namely, the personal expression and the dissemination on social media become the two core elements for organization and mobilization: In the process of mobilization, the personal expression based on common appeal is conveyed by the discourse strategy of constructing emotional identification and sense of identity, while the social media represented by Weibo and WeChat becomes an important organization and mobilization force that promotes relatively united connective actions. The new media platform has become an online weak link organization for connective actions. The above reflects the strategy and structure of social media mobilization in NIMBY events. Through the measurement of the mobilization effect of participation in the nuclear cycle event of city G, the three indicators of the scale of the event, diversity of actions and second-time engagement show that flexible and diverse personal expressions do not increase organizational risks, but help resolve the crisis to a certain extent. Thus it provides reference for avoiding the NIMBY events.
李佩菊. 连结性行动：邻避事件中社交媒体动员的策略与结构[J]. 《深圳大学学报》（人文社科版）, 2018, 35(4): 140-146.
LI Pei-ju. Connective Actions: Mobilization Strategies and Structures of Social Media in NIMBY Movements. , 2018, 35(4): 140-146.
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2018, Vol. 35 
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