摘要 国家形象是实现国家利益的“无形资产”和“声誉资本”,伴随着全球化程度的深化,国家形象的建构十分迫切。根据英国智库BBC Global Scan 最近10年来发布的各国国家形象评估报告,中国国家形象的国际认知呈现出“外在形象”危机、“地域性”差异,以及“自我认知”与“他者认知”不平衡的现象。BBC Global Scan对世界各国的国家形象进行多年的跟踪调查,对其相关数据进行抽样定量统计和剖析,无疑能够洞察关于中国国家形象的诸如国际认知的多元分化、多极差异甚至偏差较大的“症状”以及“症状”背后的“价值差异”等深层原因,从而为中国国家形象的良性建构提供理论和政策参考。
Abstract：National image is an “intangible asset” and “reputation capital” of realizing national interests. With the development of globalization, it is urgent for China to construct its national image. According to the evaluation reports of national images issued by BBC Global Scan in recent ten years, the perception of China’s image presents a relatively negative picture in terms of crisis of “international image”, “regional differences”, and imbalance between “self-knowledge” and “others’ recognition”. BBC Global Scan has been conducting follow-up investigation into the national images of many countries for a couple of years. With quantitative statistics and analysis of relevant data via sampling, BBC’s investigation undoubtedly offers an insight into the “symptoms” of China’s image such as divided and different international perceptions, multipolar difference and even enormous divergence, and provides an explanation of the reasons behind these “symptoms” like “value difference”, so as to offer theoretical support and reference in building a positive image for China.
许雨燕. 中国国家形象的国际认知差异及其原因分析[J]. 《深圳大学学报》（人文社科版）, 2015, 32(5): 98-102.
XU Yu-yan. An Analysis on the Perception Gap of China’s National Image and Its Reasons. , 2015, 32(5): 98-102.
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2015, Vol. 32 
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