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| Intertextuality of International Communication of Digital RMB and Discourse Configuration |
| YANG Li-li |
| College of Communications, Shenzhen University, Shenzhen, Guangdong, 518060 |
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Abstract In the era of digital geo-politics, due to the extensive engagement of governments, technology giants, and the general public, international communication shows four characteristics: diversification of communicators, penetration of digital technology, mainstreaming of social platforms, and interaction of communication effects. Digital RMB has been taken as an important digital geopolitical phenomenon since China's central bank roll outed digital RMB in 2017. The perception of digital RMB is widely different in Chinese and foreign mainstream media and social media, and there exists an intertextual logic about the discourse configuration of digital RMB between our self-perception and views of others. First, the speculation of foreign media that digital RMB will disrupt the dollar's dominance has attracted worldwide attention while Chinese media reiterates that digital RMB is not aimed to replace the dollar. Secondly, Western media questions that China rolls out digital RMB to monitor economy and the people. In response, Chinese media counters by emphasizing our principle of using digital RMB is that “small amounts can be anonymously used while large amounts can be tracked”. Finally, Chinese media puts much effort in publicizing the cross-border daily payment of digital RMB to allow foreigners to make everyday payment in China without a bank card, but foreign media choose to ignore this. The intertextual logic and discourse configuration of the international dissemination of digital RMB provides us some ideas on how to present us to the outside world: On one hand, we should not allow Western media and public opinion to stereotype and stigmatize China. On the other hand, we need to take the rational elements of from the views of others to enrich our self-image to make international dissemination conducive to China's geopolitical interest.
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Received: 31 May 2022
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2022, Vol. 39 
