行为经济学促进守法的机理与路径

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Abstract Legal popularization and education of the general public is a long-term basic work for ruling the country by law. The researches available on legal popularization and legal education are generally from moral and legal perspectives, taking into account the costs and benefits of compliance with the law. Relevant systems are mostly based on the same idea, and the economic man hypothesis is particularly in wide use. Legal education on the basis of economic man hypothesis is reasonable and necessary, but it has obvious limitations as it fails to give sufficient consideration to human psychology. For more than half a century, the discovery of such cognitive biases as herd psychology, loss aversion, framing effect as well as researches on their evolution causes and neural basis reveal how human cognition and decision-making proceeds. This makes it possible for us to find a feasible way to popularize law and cultivate law-abiding citizens. In comparison with traditional legal education, the institutional design in legal education based on the research of behavioral economics produces good results. To make legal education better-targeted and more effective and to better raise people's legal awareness, it is necessary to start from human cognition and decision-making process, innovate the content and method of legal education on the basis of human psychology, and promote legal education through institutional design to make people subconsciously abide by the law.

Key words： psychology behavioral economics hypothesis of economic man promotion of legal compliance cognitive bias mechanism for raising legal awareness

Received: 20 August 2021

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DF0-054

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	YING Fei-hu
	LI Xuan

Cite this article:

YING Fei-hu,LI Xuan. The Application of Behavioral Economics in Promotion of Legal Compliance and Its Impact[J]. , 2021, 38(6): 91-100.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2021/V38/I6/91

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