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| On the Measurement and Development Trend of Culture and Tourism Integration in the Grand Canal Cultural Belt |
| WANG Xiu-wei |
| College of Literature and Communication, Ocean University of China / Research Base of Culture and Tourism, Ocean University of China, Qingdao, Shandong, 266100 |
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Abstract The measurement and analysis of culture and tourism integration and the development trend is the starting point for promoting the high-quality development of culture and tourism integration in the Grand Canal Cultural Belt. The entropy method is used to comprehensively evaluate the development of culture and tourism industry in the Grand Canal Cultural Belt. The measurement and development trend of the culture and tourism integration in the Grand Canal Cultural Belt shows the following characteristics: The culture and tourism integration of the Grand Canal Cultural Belt generally shows a growing trend with twists and turns; the culture and tourism integration differs significantly across provinces and cities in the Grand Canal Cultural Belt; the integration level of culture and tourism in the Grand Canal Cultural Belt is generally consistent with the development of tourism; the integration of culture and tourism in the Grand Canal Cultural Belt is, on the whole, at a low level, the development of the cultural industry and tourism is not coordinated, and the integration of culture and tourism varies across provinces and cities in this region; the integration of culture and tourism in the Grand Canal Cultural Belt is highly homogeneous, and provinces and cities in this region need to enhance competitiveness with their own characteristics. In view of the practical problems such as the low level of culture and tourism integration, the significant difference in inter-provincial integration, and the weak coordination in culture and tourism industry, the Grand Canal Cultural Belt should allocate and manage production elements in culture and tourism industry with platform thinking, and integrate the value chain of culture and tourism industry through reorganization of production factors, so as to achieve integration of culture and tourism. At the same time, considering the integration level and development trend across this region, we need to rectify weakness and bridge differences, so as to realize stable development of culture and tourism integration in this region.
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Received: 16 December 2019
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2020, Vol. 37 
