|
|
|
| Prevailing Trend of Deep Integration of Culture and Technology and its Implication for Enterprises |
| ZENG Fan-wen |
| Cultural Industry Research Institute, Renmin University of China, Beijing,100872 |
|
|
|
|
Abstract With the change of the complex situation at home and abroad and the transformation of China’s development mode, the deep integration of culture and technology is particularly important, and has become an important way to push cultural industry for high-quality development. At present, technology is widely used in cultural protection and management, production and innovation, dissemination and inheritance, display and experience, consumption and services, especially the application of high technologies such as artificial intelligence, virtual reality and holographic projection in cultural field. The development of cultural industry shows a prevailing trend in following aspects: mobile audio and video industry will grow with deep vertical development; the production and innovation of digital publication industry may be restructured; cross-border integration of digital cultural industry will be accelerated; outstanding we-media platforms will rise more quickly; artificial intelligence will push the supply-side reform of cultural industry; virtual reality will significantly expand consumption in digital culture; augmented reality technology will enhance information consumption experience; holographic projection technology will revitalize cultural performances. In line with the deepening integration of culture and technology, China’s cultural enterprises, in the process of prompting deep integration between culture and technology, should put more efforts in the research and development of core cutting-edge technologies in cultural industry, drive the development of technological equipment and content in cultural industry, and expand technology application areas in cultural industry, participate in the construction of cultural technology innovation service platforms, and build brands in cultural technology.
|
|
Received: 20 September 2019
|
|
|
|
|
|
[1] 陈飞. 腾讯实行“IP”全版权开发的相关研究[D].上海:上海社会科学院2017年硕士论文,2017.
[2] 王帅琦. 从《国家宝藏》看电视文博类节目的创新发展[J].今传媒,2018,(4):97-98.
[3] 傅琳雅. “互联网+文化产业”的新业态及发展趋势[J].沈阳工业大学学报(社会科学版),2016,(4):306-309.
[4] 胡萱尹. 人工智能在文化产业领域的发展研究[J].传播与版权,2019,(2):57-58.
[5] 周海帆. 虚拟现实技术在文化旅游中的应用研究——以主题公园为例[D].上海:上海交通大学2017年硕士论文,2017.
[6] 周禹. 分析全息投影技术在演艺活动中的应用[J].艺术科技,2014,(2):82. |
|
|
|
2019, Vol. 36 
