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| Functions and Improvement Measures of the Credibility of Grassroots Party Organizations in Major Public Emergency Crises |
| LI Gui-qiu |
| College of Marxism,Shanghai Second Polytechnic University,Shanghai,201209 |
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Abstract Public crisis and the credibility of the grassroots party organizations are interrelated: the credibility of the grassroots party organizations determines whether the crisis is resolved or intensified. Public crisis is a special field affecting the credibility of the grassroots party organizations. It provides opportunities for the party organization to provide specific support, but the specific support decreases when the crisis gets less serious, and the credibility of the party organization changes accordingly. However, the specific support disappearing as the crisis comes to an end will be cherished by the public, and become the basis for more supports, which lays a foundation for maintaining and improving the credibility of the party organization. Therefore, the grassroots party organizations should take the current crisis of Covid-19 as a special opportunity to improve their credibility and help resolve the crisis. Considering the special situation of the public crisis and the multidimensional nature of credibility, it is necessary to improve the credibility of grassroots party organizations and resolve the public crisis from four aspects: in terms of credibility competence, we need to enhance the ability of the grassroots party organizations to deal with crisis; in terms of credibility openness, we should make the information of the party organization fully open; in terms of the object characteristics of credibility, the party organization should prioritize sense of responsibility and commitment; in terms of subjective psychology of credibility, the grassroots party organizations should raise their awareness of community.
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Received: 01 March 2020
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2020, Vol. 37 
