美剧在中国传播的历程与策略：一项文化史分析

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Abstract American TV series is the most widely spread and influential type of program of American TV industry in the world, and it has been circulating in China for nearly 40 years. The circulation of American TV series in China has gone through four stages: the introduction and circulation of American TV series in the 1980s, the circulation of American TV series driven by consumer civilization in the 1990s, the invisible transmission of American TV series at the beginning of the new century, and the stage of legitimate transmission of American TV series on the Internet in the 2020s. The circulation of American TV series in China is a typically type and differentiation communication, and its impact depends on the cultural needs of the audience. Due to the different historical themes with social changes and the diverse acceptance motivations of audiences, the mainstream types of American dramas represented by sitcoms, sci-fi dramas and action dramas are the most popular categories in China, which is involved in the construction of Chinese contemporary popular culture in a unique way. In addition, from the three dimensions of production and broadcasting, marketing and value, the following communication experience can be found in American TV series in China: various American TV series require them to not only strictly regulate themselves in the production and broadcasting process, but also carry out commercial marketing activities in pursuit of profit. At the same time, different kinds of American TV series are more committed to covering common topics of as many social groups as possible, winning the greatest value identification in the world, and relentlessly pursuing the essential goal of cross-cultural and cross-regional communication.

Key words： American TV series popular culture type of American TV series situation comedy dissemination process communication strategy propagation rule cultural history

Received: 25 December 2019

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G114

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	LIU Yi-chen

Cite this article:

LIU Yi-chen. History and Strategy of the Circulation of US TV Series in China: an Analysis from Perspective of Cultural History[J]. , 2020, 37(2): 23-31.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2020/V37/I2/23

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