客家文化创意产业发展：台湾经验与大陆实践

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Abstract With the rapid development of cultural creative industry, the development Hakka culture is booming all across the world, especially the Hakka cultural creative industry in Taiwan. “Taiwan Hakka community” is taking the lead in global Hakka cultural creative industry as a result of a series of measures taken by Taiwan Hakka Committee such as multi-agent collaborative governance, exploring Hakka culture to cultivate Hakka cultural creative industries, integrating marketing strategies to build brands for Hakka cultural creative industries, and activating Hakka resources with focus on creativity. Hakka cultural creative industry on Chinese mainland has rich resource, but lags behind Taiwan in its development, and are plagued by problems such as repeated projects, ambiguous orientation, cutthroat competition, shortsighted development, inadequate creativity, and talent shortage. Chinese mainland should draw on the experience of Taiwan, introduce PPP Hakka investment mode, develop symbiosis on the basis of resource segmentation, build brands with unique characteristics to achieve interactive development, focus on brand positioning to make investment and planning in Hakka cultural creative industry, and cooperate to build a strong brand of Hakka cultural creative industry on Chinese mainland.

Key words： Hakka culture creative industry Taiwan experience mainland practices cultural roots differentiation.

Received: 16 October 2017

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XIAO Yu-qin. Development of Hakka Cultural Creative Industry: Taiwan Experience and Mainland Practice[J]. , 2018, 35(3): 51-59.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2018/V35/I3/51

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