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| Ideological Criticism of Female Images in the Internet-mediated Era: A Cultural Pragmatics Perspective |
| MAO Yan-sheng1, HE Gang2 |
1. Department of Foreign Languages, Harbin Engineering University, Harbin, Heilongjiang, 150001;
2. English Department, East China Normal University, Shanghai, 600026 |
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Abstract Taking a cultural pragmatics perspective, the paper is aimed at exploring the three-dimensional challenges in different layers of cultural system confronted by female images and ideology in the Internet medium era, with female deixis in cyberspace as a case. Firstly, it is found that female deixis suffers from the expansion of the signified through the lens of surface culture system, which reveals that the ideology of females is making a swift shift from absolute certainty to relative uncertainty. Secondly, some linguistic violence is found to spring up behind female deixis with regard to the veins of deep culture system, reminding the inspection of ideology of taking a multiple-dimension analysis of pragmatics rather than a solely semantic route. Thirdly, the suppression of pragmatic expectancy is obvious in the use of female deixis in public cyber space in terms of core culture system, which manifests that it is necessary for the guidance of ideology to get rid of the overdue reliance on linguistic contexts and take the cultural contexts into account for betterment.
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Received: 06 July 2017
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2017, Vol. 34 
