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| Study of Cultural Industry Development from the Perspective of Both Supply Side and Demand Side |
| QI Ji |
| Faculty of Ecomomics and Management, Communication University of China, Beijing, 100024 |
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Abstract The development of cultural industry is a process in which the industrial structure has been increasingly optimized and upgraded to be “rational” and “advanced”. Taking the understanding of supply side and demand side of cultural industry as the logical starting point, aiming at resolving the conflict between demand and supply, we need to focus on key elements and production to solve the problems with supply side in cultural industry, and tackle the problems with demand side from investment, output and consumption. These are important ways to promote the co-evolution of supply side and demand side, and optimize the driving force for cultural industry.
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Received: 12 October 2016
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2016, Vol. 33 
