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| Comparison Between China’s and Japan’s Color Culture: the Color Image Based on National Mentali |
| TIAN Shao-xu1，XU Li-jun2 |
1.National Center for Creative Culture Research，Shenzhen University，Shenzhen，Guangdong, 518060;
2. College of Media and Communication, Shenzhen University，Shenzhen，Guangdong, 518060 |
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Abstract Color image is an important part of a nation’s color system, and one of the most distinctive hallmarks which distinguishes its color system from that of others. Color image is closely related to national mentality. It involves a country’s geography, history, ethnicity, religion, culture, social patterns, and way of life. Different nations have their own unique color mentality and image, and thus different color cultures. With different cultural backgrounds, China and Japan have both similarities and differences in color image. As early as in the Warring States period, Chinese people associated “wu se (five colors)” with “wu xing (five elements)”, which later evolved into a philosophy of color with Chinese characteristics. While in Japan, the color conception which worships nature remains alive today. This paper explores the similarities and differences in color mentality and preference between China and Japan, analyzes Chinese audience’s color mentality, and learn from Japan’s color images. Hopefully, this study may provide a useful reference for China to build its own color image system and dynamic spatial coordinates.
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Received: 08 January 2015
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2015, Vol. 32 
