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| Geographical Dimensions and Cognitive Construction of Chinese Modernization in Global South Media |
| HUANG Le-ping1, GAO Meng-ning2 |
1. School of Foreign Studies, Beijing Language and Culture University, Beijing, 100083; 2. School of European Studies, Beijing International Studies University, Beijing, 100024 |
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Abstract Chinese modernization, as a novel practice transcending Western-centric development paradigms, necessitates theoretical elaboration of its international communication mechanisms and cognitive landscapes—a pivotal task for shaping Chinese image. Drawing on a multilingual corpus (2012-2024) from Global South media, this study employs a mixed-methods approach to systematically examine the evolutionary process and inherent logic of perceptions of Chinese modernization among mainstream Global South media. Findings reveal that the Global South’s cognition follows a spiral evolution marked by “cautious observation and skepticism—gradual acceptance—active engagement”, with significant regional variations. These divergent trajectories are primarily shaped by the interplay between regional historical legacies, geopolitical characteristics, and the essential attributes of Chinese modernization. Notably, while media reporting in the Global South tends toward neutrality, vestiges of Western discursive hegemony persist in certain narrative frameworks, undermining the comprehensiveness of perceptions in the Global South. Consequently, international communication of Chinese modernization must move beyond unidirectional experiential dissemination. Strategic differentiation in storytelling, diversified communication platforms, and concrete content offerings are essential to enhance targeted communicative efficacy, counter Western discursive containment, foster cognitive resonance with the Global South, and build a more effective international communication system.
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Received: 20 October 2025
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