视觉化社会：数智视觉媒介与情感意识形态的双向建构

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Abstract With the digital-intelligent development of visual media, the visual landscape has expanded from a means of communication to permeate all aspects of social life. This expansion has given rise to a mode of ideological dissemination anchored in visual emotion, thereby achieving a deep integration of emotion and ideology within digital-intelligent spheres. The concept of “visualized society” refers precisely to the pervasive restructuring of material life by digital-intelligent visual media, the expansion of the ideology of emotion in spiritual life, and their inherent interaction. The logic of formation lies in the general-purpose evolution of digital-intelligent visual media, which accelerates the market-driven dissemination of emotional ideology. The contemporary operation of the visualized society manifests the multiple constructions of emotional ideology by digital-intelligent visual media, characterized by the commodification of visual emotion recreating its materialized carriers, the digitization of visual emotion driving its technical manipulation, and the entertainmentization of visual emotion performing its cultural logic. Looking toward the future prospects of the visualized society, we should dialectically examine visual emotion and adhere to the governance logic of emotional ideology, foster a healthy ecosystem for digital-intelligent visual media. The specific pathways are as follows: to curb the hegemony of visual media by dismantling illusory emotion manipulation; to cultivate visual media literacy by deepening digital emotion education; and to enrich visual media culture by addressing authentic emotional needs. Continued focus on the evolutionary patterns of the visualized society, along with the pursuit of a dynamic equilibrium in the interaction between digital-intelligent visual media and emotional ideology, will help ensure that the development of media technology consistently safeguards the human spiritual realm.

Key words： visualized society visual media visual landscape digital-intelligent media emotional ideology emo-tional governance.

Received: 26 October 2025

PACS:

G206.2

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LI Teng-kai. Visualized Society: The Bidirectional Construction of Digital-Intelligent Visual Media and Emotional Ideology[J]. , 2026, 43(2): 35-45.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2026/V43/I2/35

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