母国数字经济优势推动数字企业对外直接投资的机制和效应

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Abstract As a background factor for the growth of digital enterprises, the home country advantages of China's digital economy have become an important driving force for digital enterprises to “go global”. This article constructs a new OLI location analysis framework that includes the home country's digital economy, and uses listed companies' outward foreign direct investment (OFDI) data to empirically test the impact and mechanism of the national digital economy on digital enterprises' OFDI. The results show that: the development of China's digital economy has significantly improved the number of OFDI by digital enterprises; the digital economy can not only enhance the ability of digital enterprises to pay greater market compatibility costs, but also improve corporate production efficiency, and the two jointly promote the growth of OFDI quantity. Compared with digital manufacturing companies, digital service companies have a driving effect on OFDI due to the customized attributes of product production and the “proximity” of knowledge costs; OFDI of digital enterprises, whether market-seeking or technology-seeking, is driven by the digital economy of their home countries; the marginal law of digital economy and the“new” characteristics of digital industry have led to the positive impact of the digital economy on the OFDI of low-productivity digital companies more significantly than that of high-productivity digital enterprises. Starting from the conclusion, improving the international competitiveness of Chinese digital enterprises and expanding the pace of “going global” requires coordinating the home country's digital economic advantages and market-oriented mechanisms.

Key words： digital enterprise outward foreign direct investment (OFDI) home country advantage market compatibility rate of production

Received: 25 February 2024

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F74

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	JIA Yu-cheng
	ZHANG Jun-yan

Cite this article:

JIA Yu-cheng,ZHANG Jun-yan. The Mechanism and Effect of Home Country's Digital Economic Advantages on Promoting Digital Enterprises' Outward Foreign Direct Investment[J]. , 2024, 41(2): 76-86.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2024/V41/I2/76

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