数字化转型如何推动文化企业高质量发展

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Abstract Enhancing the digitalization capability of cultural enterprises and promoting the high-quality develo-pment of cultural enterprises is an important starting point to achieve the goal of becoming a cultural power in 2035. Based on the dual attributes of the cultural industry, this paper constructs a comprehensive index to measure the high-quality development of cultural enterprises, and takes the cultural media companies listed in Shanghai and Shenzhen A-shares from 2007 to 2020 as the research object, empirically tests the effect and path of digital transformation on the development quality of cultural enterprises. The results show that, from the perspective of the supply chain, digital transformation can help cultural enterprises improve their interconnection capabilities with upstream and downstream enterprises, break through the geographical space constraints of the supply chain, and improve the matching degree of cultural production and cultural needs. In innovation chain's view, digital transformation can optimize the management of creative talents, reconstruct the cultural innovation process, and improve the innovation capabilities of cultural enterprises. In terms of marketing chain, digital transformation can broaden the breadth and depth of cultural enterprise marketing, improve marketing efficiency and effectiveness, and create a new paradigm for cultural product consumption experience. Digital transformation can optimize the supply chain, innovation chain and marketing chain of cultural enterprises, thus significantly promoting the high-quality development of cultural enterprises. In addition, the infor-mation technology background of CEO can positively adjust the relationship between digital transformation and high-quality development of cultural enterprises. Heterogeneity analysis shows that when cultural enterprises are private, have more redundant resources and are located in regions with low concentration of cultural industries, digital transformation plays a more significant role in promoting their high-quality development. In the future, cultural enter-prises should seize the opportunity of digital transformation, firmly implement the digital transformation strategy, pay attention to the role of core decision makers in the process of digital transformation, and solve the problem of unbalanced development of cultural enterprises in different regions through digital transformation.

Key words： digital transformation cultural enterprises high-quality development information technology back-ground cultural industry agglomeration

Received: 10 February 2023

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G124

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	PAN Ai-ling
	WANG Xue

Cite this article:

PAN Ai-ling,WANG Xue. How Does Digital Transformation Promote the High-quality Development of Cultural Enterprises[J]. , 2023, 40(4): 44-54.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2023/V40/I4/44

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