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| Development Trends and Business Model Innovation in the Digital Music Industry |
| WANG Jing-ling |
| The Institute of Ethnology and Anthropology, Chinese Academy of Social Sciences, Beijing, 100081 |
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Abstract At present, the business models of the digital music industry mainly include four models: paid downloads, advertising profit sharing, membership value-added services, and social music platforms. However, there are balance between music quality and download costs, excessive advertisements, and uncontrollable advertising quality , forcing users to purchase membership services, potential risks of user data abuse and leakage, high management costs, and copyright infringement. With the rapid development of the Internet and digital technology, the rise of consumer power in the digital music market has broken the game balance of the traditional music market, reversed the business model, and further affected the value chain of the digital music industry. On the production side,the production method of music content changes from manual to artificial intelligence, the power of science and technology is becoming more and more important; on the consumer side, intellectual property rights have changed from monopoly to decentralization, and blockchain technology will gradually break the monopoly foundation of music copyright. The way to find music has changed from search to personalized recommendation, and the differentiated needs of music have gradually been met. In the future, the business model of the digital music industry will continue to innovate. The streaming subscription model can meet the needs of users for convenience, flexibility and richness of works; music IP will further tap the value of music works with IP characteristics; the music community model will provide more valuable music content and better social functions in the existing way, forming unique music community features and highlights. The all-round immersive experience mode will allow users to enter the virtual music world through the digital music platform and get a more comprehensive immersive music experience.
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Received: 28 February 2023
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2023, Vol. 40 
