数字经济中算法消费者的生成机理、保护方案与制度建构

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Abstract Algorithmic consumer is a new type of consumer in digital economy, which can be classified, predicted and manipulated. The generation mechanism of algorithmic consumer is embodied in three aspects of cognition, motivation and structure: from the cognitive level, the differences between artificial intelligence body thinking and human thinking in terms of psycho-cognition, meaning expression, etc. determines that the algorithm is only a tool of the intelligent Internet platform; from the motivational level, the formation of algorithmic consumer conforms to the trend of digital evolution of consumer behavior theory; from the structural level, the relationship linked by algorithm between algorithmic platform and algorithmic consumer is unbalanced, so algorithmic consumer should be given special protection. Although foreign algorithm consumer protection schemes differ in legal form, they all focus on finding a balance between platform supervision and algorithm consumer protection. It is specifically reflected in two aspects: empowering algorithmic consumers with algorithmic rights and emphasizing algorithmic governance with transparency as the core. On the basis of grasping the laws of the development of the digital economy, China should strengthen the grading system of platform supervision and algorithm regulation, improve the platform data compliance and algorithm governance system, and then establish the platform digital social responsibility and algorithm ethics system. Finally, through the platform governance model and the power and responsibility system for the growth of algorithm rights, the construction of the system for algorithm consumer protection will be promoted.

Key words： algorithmic consumers algorithmic rights algorithmic governance algorithmic hierarchical regulation digital social responsibility

Received: 09 November 2022

PACS:	D922.16
	D923.8

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	LIU Ying

Cite this article:

LIU Ying. The Generation Mechanism, Protection Scheme and System Construction of Algorithmic Consumers in the Digital Economy[J]. , 2023, 40(2): 112-122.

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https://xb.szu.edu.cn/EN/ OR https://xb.szu.edu.cn/EN/Y2023/V40/I2/112

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