Abstract：Culture is the product of human spiritual labor, serving to meet the needs of human spiritual existence and development. Cultural productivity refers to human capacity for producing spiritual and cultural products. The technological upgrading of cultural productivity gives rise to new cultural productive forces. These new cultural productive forces, with internet, big data, cloud computing, artificial intelligence, and blockchain as their core technological clusters, reconstruct new paradigms for cultural production, consumption, and dissemination, forming new cultural fields. The endogenous driving force of new cultural productive forces comes from people's aspirations for a better spiritual life in the new era, while the external driving force comes from the need to enhance Chinese culture's international competitiveness in the era of globalization. Both promote the deep integration of new technologies and cultural development. The practical methods for developing new cultural productive forces lie in: promoting value integration, integrating ‘humanity' and ‘economy'; focusing on method selection, combining ‘universality' and ‘particularity'; optimizing resource integration, coordinating ‘stability' and ‘development'; and vigorously expanding the international discourse space of China's new cultural productive forces. The development process of new cultural productive forces not only follows the logic of capital-driven development but also requires value guidance. The all-round development of human beings and social progress are the value principles that new cultural productive forces always uphold.
2025, Vol. 42 
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