Abstract：The advent of the Digital Age has redefined the ideological nature of the attention economy. As an emerging economic pattern, it has greatly changed people's traditional cognition of competitive relationships and profoundly changed how ideology acts on individuals. It has the characteristics of flow monopoly under the thought of “Control”, visual penetration in “Watching” work, and idea isolation in “Closed” devices, which will bring a series of ideological risks. Under the background of attention competition, the game and the selling of technological products with the brand of Western ideology by Western countries, the attention economy has the ideological risks of diluting the authority of discourse, suspending the topic setting, squeezing the spreading position and tearing up the value guidance. To achieve the focus of attention and visual breakthrough in technology unmasking, to enlarge the voice of the mainstream ideology by reverse domestication, to promote the overall identity of the mainstream ideology by setting sympathetic issues, to close the communication position of the mainstream ideology by precise wisdom, and to ensure the dominant position of the mainstream ideology by value orientation of high position, to effectively deal with the ideological risks of the attention economy, to guard the value highland of the mainstream ideology, and to realize the fusion and resonance of the horizons of the attention focus and the mainstream ideology, making mainstream ideology present stronger penetration and influence.
刘和健. 数字时代注意力经济的意识形态属性及风险应对[J]. 《深圳大学学报》（人文社科版）, 2024, 41(5): 132-140.
LIU He-jian. The Ideological Attributes and Risk Response in the Attention Economy of the Digital Age. , 2024, 41(5): 132-140.
2024, Vol. 41 
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