Abstract：Focusing on the information privacy of new media platform users, examining the influencing factors and mechanism of platform users' privacy disclosure and transfer is a positive response to the important topic of how the surveillance society is formed in the era of intelligent communication. Analysis found that the intelligent surveillance society is shaped by individuals, organizations, platforms and society, and each level contains factors that can form constructive forces and deconstructive forces, the strength of intelligent surveillance society depends on the confrontation between the two forces. Individual factors are the internal driving force affecting privacy disclosure and transfer, active privacy disclosure is influenced by users' social needs, emotional support, privacy calculation, and social trust, passive privacy transfer is influenced by herd mentality, convenience needs, occupation requirement, and survival needs. User psychology may result in advertising harassment, life anxiety, media burnout, security risk, and other problems because of platform mechanism function. Internet platform is the central level for surveillance society maintenance, platform collects users' personal information by establishing four main scenarios, namely “registration/login”, “social/interaction”, “search/browse”, and “transaction/service”, encourages users to disclose and transfer personal information as much as possible by formulating privacy policies and designing ways of presenting privacy policies that benefit platform themselves. It will eventually lead to the social impact of proper monitoring, mandatory monitoring, exact monitoring, dynamic monitoring, horizontal monitoring, and anesthesia monitoring. Enterprises, institutions, schools, communities, and other organizations serve as the bridge between individual users and the internet platform, its mechanism is to bring together dispersed individuals, then elevate individual decision-making to collective decision-making, and share personal information about organization members with the internet platform. Furthermore, macrosocial variables such as culture and values must not be overlooked.
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